Performance that speaks for itself.
Real Meta Ads Manager captures. Sensitive client data has been removed. Results vary based on budget, audience, offer, and market.
0M+
Ad Impressions
0.0L+
Leads Generated
0.0K+
Campaigns Managed
₹0.0Cr+
Total Ad Spend Managed
0+
Clients Served
₹0.00
Lowest Cost / Conversation
0+
Industries Served
0+
Campaign Objectives
Showing 29 campaign results
Ads ManagerConversations
90
14 March 2026 — Surat solar campaign
Ads ManagerConversations
287
11 March 2026 — Ahmedabad project launch
Ads ManagerConversations
413
28 Feb 2026 — Bhavnagar engagement campaign
Ads ManagerConversations
118
26 Feb 2026 — Mumbai · Pune tour campaign
Ads ManagerConversations
110
19 Dec 2025 — Jaisalmer solar · 61% below benchmark
Ads ManagerConversations
1,142
19 Dec 2025 — Jaisalmer solar · 64% below benchmark
Ads ManagerConversations
111
Dec 2025 — targeted rooftop test
Ads ManagerConversations
234
10 Nov 2025 — Dubai tour campaign
Ads ManagerConversations
1,263
31 Oct 2025 — Bhavnagar · Surat · Ahmedabad
Ads ManagerConversations
189
Lifetime — skill-training institute
Ads ManagerConversations
280
Lifetime — residential project inquiries
Ads ManagerConversations
2,027
Lifetime — dealership WhatsApp funnel
Ads ManagerConversations
994
Sep 2025 — monthly solar surge
Ads ManagerConversations
256
Sep 2025 — admissions push
Ads ManagerLink Clicks
2,502
Lifetime — traffic campaign, ₹0.43 CPC
Ads ManagerConversations
468
Lifetime — hospital awareness
Ads ManagerConversations
527
Lifetime — festival retail drive
Ads ManagerConversations
2,510
Lifetime — flagship rooftop funnel
Ads ManagerConversations
181
Lifetime — B2B distributor outreach
Ads ManagerConversations
123
Lifetime — D2C food brand
Ads ManagerConversations
427
Lifetime — residential project inquiries
Ads ManagerConversations
1,822
Lifetime — rooftop solar campaign
Ads ManagerConversations
1,558
Lifetime — dealership performance
Ads ManagerConversations
970
Lifetime — apparel WhatsApp campaign
Ads ManagerConversations
677
Lifetime — multi-year clinic funnel
Ads ManagerConversations
519
Lifetime — career coaching funnel
Ads ManagerConversations
174
23 Jan 2025 — clinic outreach
Ads ManagerConversations
146
18 Dec 2024 — rooftop solar drive
Ads ManagerConversations
124
17 Dec 2024 — daily rooftop solar campaign
Client privacy notice. All screenshots and metrics shown above are captured directly from Meta Ads Manager. Sensitive client information has been blurred or removed. Campaign results vary depending on budget, competition, audience, creative quality, and business objectives.
Campaign Breakdown: From Strategy to Results
A deep look inside one of our best-performing Meta Ads campaigns — 2,510 qualified conversations at ₹5.13 each — and the exact strategy, metrics and business impact behind it.
Client Industry
Solar Energy (Rooftop)
Campaign Objective
Lead Generation via WhatsApp Conversations
Duration
Multi-phase lifetime campaign
Budget
₹12,873.24 total ad spend
Target Audience
Homeowners & business decision-makers, ages 30–60, Gujarat
Campaign Goal
Maximise qualified rooftop-solar enquiries at the lowest possible cost per conversation
0
Conversations (Leads)
₹0.00
Cost / Conversation
₹0.00
Amount Spent
0
Estimated Reach
0
Impressions
0
Link Clicks
₹0.00
CPC (Cost / Click)
₹0.00
CPM (Cost / 1K Impr.)
0.00%
CTR
0.00x
Frequency
What these numbers actually mean for your business
Meta Ads terminology in plain English — with simple examples so any business owner can judge a campaign confidently.
CPC — Cost Per Click
The average amount you pay every time someone clicks on your ad. Lower is better.
Example: Spend ₹1,000 and get 500 clicks → CPC = ₹2.
CPM — Cost Per 1,000 Impressions
How much it costs to show your ad 1,000 times. Great for judging ad efficiency and audience competition.
Example: Spend ₹500 for 50,000 impressions → CPM = ₹10.
CTR — Click-Through Rate
The percentage of people who saw your ad and actually clicked. High CTR = strong creative + right audience.
Example: 100 impressions, 2 clicks → CTR = 2%.
Reach
The number of unique people who saw your ad at least once.
Example: Reach of 10,000 = ten thousand different individuals saw the ad.
Impressions
Total times your ad appeared on screen — including the same person seeing it multiple times.
Example: 1 person seeing your ad 3 times = 3 impressions.
Cost Per Lead / Conversation
How much you paid to get one enquiry. This is the metric that most directly ties ads to business.
Example: Spend ₹5,000, get 100 leads → Cost per lead = ₹50.
Frequency
Average number of times the same person saw your ad. Too high = ad fatigue.
Example: Reach 1,000, impressions 2,500 → frequency = 2.5x.
The exact playbook, step by step
01. Objective Selection
Chose Meta's Messages / WhatsApp objective — sending traffic directly into a chat instead of a form for higher intent leads.
02. Audience Targeting
Homeowners, property owners, business owners aged 30–60 with interests in solar energy, electricity bills, home improvement and renewable energy.
03. Geo Targeting
Tier-2 & Tier-3 cities across Gujarat with high sunlight index and elevated commercial electricity tariffs.
04. Creative & Copy
Short vertical video + benefit-led carousel. Copy anchored on 'Cut your electricity bill by up to 90%' with a strong CTA.
05. Budget Allocation
Advantage+ campaign budget with tight learning-phase caps, scaled only on ad-sets clearing the ₹6 cost-per-lead threshold.
06. Optimization
Weekly creative refresh, negative audience exclusions, and dayparting toward evening peaks when intent-to-enquire spikes.
07. Retargeting
Custom audience of engagers + WhatsApp openers re-engaged with testimonial creatives to warm up cold traffic.
From ad spend to real business growth
Start from the actual campaign (201 clients × ₹18,000 profit) and adjust the numbers to model your own business.
How the 201 clients number is derived. Meta delivered 2,510 WhatsApp conversations at ₹5.13 each. The client's sales team qualified and closed 201 of those conversations into paying rooftop-solar installations — an 8.0% close rate (201 ÷ 2,510). This is a real, tracked outcome, not a projection.
What the ROI numbers assume. Profit per client (₹18,000) is the client's own average net profit per installation after material, labour and overheads. Total profit = customers × profit per client. ROI = (total profit − ad spend) ÷ ad spend. Your numbers depend on offer, ticket size, sales process, close rate and market — use the inputs below to model your own.
Live ROI calculator
2,510
Leads Generated
8.0%
Close Rate
201
Customers
₹36,18,000
Total Revenue
Ad Investment
₹12,873
Total Profit
₹36,18,000
ROI
28,005%
* Default values reflect the real campaign: 2,510 WhatsApp conversations, 201 closed clients, ₹18,000 profit per client. Edit the inputs above to model your own numbers — all figures below recalculate instantly.
Why this campaign worked
WhatsApp objective outperformed lead forms 3x on qualified conversation rate.
Short vertical video with real installation footage held attention above 8 seconds.
Locking geo to high-tariff clusters lowered cost-per-lead by ~40%.
Weekly creative rotation kept frequency healthy and CTR stable.
Retargeting engagers converted at less than half the cost of cold audiences.
Want similar results for your business?
We'll audit your funnel, map a Meta Ads strategy to your goals, and get your first campaign live in days — not months.